Tag Archives: vacuum bottle

Sipa develops equipment for hot-fillable PET ketchup bottles

Sipa SpA announced a hot-fillable PET ketchup bottle and rolled out a version three of its SFR EVO rotary stretch blow molding machine for PET.Sipa officials said the Italian company responded to requests from several customers for the hot-fillable ketchup bottle, which is a less-expensive alternative to aseptic filling, with the clear look of PET.According to Sipa, the problem with hot-filling plastic bottles, especially long-neck bottles used for ketchup, is that when the contents cool, it creates a partial vacuum and can collapse the bottle walls. In the past ketchup makers have tackled the problem by incorporating panels to withstand the distortion, but Sipa said they are not as attractive as smooth-wall bottles.
So Sipa designers shortened the neck and softened the angles around the body of the bottle to prevent the collapsing and prevent crinkling of the label. It can be molded in Sipas SFR rotary stretch-blow molding equipment, equipped with an oven for heat-set and oval containers.The design requires a special PET resin suited for the heat-setting process used in hot-fill. The resin also needs an oxygen scavenger. Sipa has completed successful tests using the Amosorb oxygen barrier additive from ColorMatrix, part of PolyOne Corp.Several converters have told Sipa they are interested in switching from high density polyethylene and glass to the new PET design, the company said.In other news, Sipa said its new version three of its SFR EVO rotary-stretch blow molding machine for PET is now available with six, eight, 12 and 16 cavities. A new 10-cavity platform and larger units, with 20 and 124 cavities, will debut later this year.
The SFR EVO-3 machines begin with perform injection molding systems and new molds made by Sipa.Features include newly designed cams and clamp unit that help the SFR EVO-3 reach a maximum output rate of 2,250 bottles per hour per cavity. A new blowing block is more compact, which translates to 35 percent less dead air volume.
In a new mechanical system, high-pressure blowing air is used only on the final fraction of a millimeter, resulting in a big reduction in air consumption, especially with smaller bottles.Other new features include ovens that reduce energy consumption by up to 40 percent, and electrically driven stretching rods, which can be more fine-tuned that pneumatic drives.Mold changeover is quick and easy, the company said.Sipa is based in Vittorio Veneto, Italy. Sipa North America Inc. is in Atlanta.

Digital Advertising: The Measure of Success

For those of us who make a living working with data, it’s strange to see it playing such a dominant role in the news. There seems to be heightened awareness of the topic across the board. It’s a part of everything from modern election campaigns and national security investigations to innovations in micro-targeted advertising.As we know in many cases, the more things change, the worse they get. And in this day in age, that’s the painful truth of what’s happening with digital advertising measurement. There’s no question that measuring the effectiveness of advertising has long been a challenge. When advertising on the internet became commonplace back in the ’90s, some assumed that it would all get easier eyeballs, click-throughs, etc. offered real metrics with which to gauge the success of not just every initiative, but even every banner ad.
However, measuring advertising effectiveness might be an even bigger challenge for today’s digital marketer. We now send out more messages through more media formats and more channels more often and to more people than ever before, and trying to map it all against key metrics remains an elusive process. To be sure, CMOs increasingly leverage data and analytics to drive overall marketing strategies, yet most measurement processes and providers still enable the marketer to see only a small piece of the puzzle. Gaining a holistic view of the entire marketing program is still more of an ideal than a reality.Given this vacuum, there are some misconceptions regarding true measurement scenarios. For example, it’s commonly believed that digital conversions applying only digital metrics such as site visits, online purchases, and CTRs constitute a viable approach. However, CMOs should actually focus on measurement solutions that can provide genuine feedback on the impact their digital campaigns have on all conversions, online and offline.
For example, even in this all digital era, we know that plenty of consumers see an online ad for a particular product, then visit a store to buy it in person. They don’t click through the ad, or go to the related site; they make a real world purchase that was initiated by a digital contact. Marketers need to see (and analyze) the impact of that ad on that customer, but in this scenario, which is surely routine, the standard digital conversion methodology wouldn’t capture it.This is just one reason why marketing executives need measurement solutions that illustrate the correlation between digital campaigns and actual conversion data. It’s the best way for CMOs to know which campaigns are hitting key metrics.