Monthly Archives: June 2013

What a Would a World Without Bob Dylan Look Like?

Old fans of Marvel comic books will recall a series titled What If in which Uatu the Watcher, a giant baby-faced alien, would peek into alternate realities and tell readers what the world would be like if Peter Parker was never bitten by a radioactive spider or if Bruce Banner’s pants didn’t stretch when he became the Incredible Hulk.Usually the smallest difference would create a butterfly effect that would mold a vastly different world from the one we were used to. In the spirit of Uatu and with the Americanarama Festival coming into town tonight, let’s take a look at what our world might look like if Robert Zimmerman had never decided to pick up a guitar and become Bob Dylan.
1959: University of Minnesota freshman Robert Zimmerman decides to hunker down and study for dental school so he can make a steady living and contribute to society by improving people’s smiles.
1963: Selma, Alabama. Civil rights protests fall apart as interest wanes in nonviolent marches without the Dylan-penned songs “Blowin’ in the Wind” and “The Times They Are a-Changin” to sing along to. There are only so many times one can sing “Amazing Grace” over and over again.
1964: Without Bob Dylan to introduce them to marijuana in a New York meeting, the Beatles instead begin hitting the bottle. Their youthful experimentation with alcohol leads to the classic songs “Got to Get You Into My Throat,” “Strawberry Rum Forever,” and “Lucy in Quiet Urban Outdoor Room.”
1965: Newport Folk Festival. The concert, headlined by Joan Baez and Pete Seeger, goes well enough. A controversy erupts when a Greek vendor runs out of ground beef and buns and has to replace his hamburgers with gyros. Excessive booing and cries of “Judas” are halted only when an emergency run to a local grocery store is made.
1966: Robert Zimmerman sets up a private dental practice in his hometown of Hibbing, Minnesota. Business is slow until he runs radio advertisements with the catchy jingle “Like a Broken Crown.”
1968: Johnny Cash doesn’t have Bob Dylan to record some songs with, so he turns instead to Tiny Tim. Their album of duets burns people’s ears and discourages ABC from giving Cash his own variety show for fear of what other unholy alliances it might create.
1969: Since Bob Dylan never called Woodstock, New York, his home, concert promoters instead decide to throw a three-day festival of peace and music in Sheboygan, Wisconsin. A whole generation says if you can remember Sheboygan, you weren’t really there.
1979: After much thought and meditation, Robert Zimmerman decides to convert. He becomes a periodontist.
1988: The Traveling Wilburys record their first album. This rock supergroup consists of Roy Orbison, George Harrison, Tom Petty, Jeff Lynne, and Tiny Tim.
1997: With Bob Dylan’s son Jakob Dylan not having the connections for his band the Wallflowers to make it big, MTV now has leftover airtime with the vacuum left by no video for “One Headlight.” This allows MTV more freedom to showcase more of Hanson’s “MMMBop” and the Spice Girls’ “Wannabe.”
2013: Robert Zimmerman retires from his practice, giving him more time to spend with his grandkids. He’s considering picking up a new hobby. He hasn’t decided whether that should be learning Portuguese or taking guitar lessons.

Digital Advertising: The Measure of Success

For those of us who make a living working with data, it’s strange to see it playing such a dominant role in the news. There seems to be heightened awareness of the topic across the board. It’s a part of everything from modern election campaigns and national security investigations to innovations in micro-targeted advertising.As we know in many cases, the more things change, the worse they get. And in this day in age, that’s the painful truth of what’s happening with digital advertising measurement. There’s no question that measuring the effectiveness of advertising has long been a challenge. When advertising on the internet became commonplace back in the ’90s, some assumed that it would all get easier eyeballs, click-throughs, etc. offered real metrics with which to gauge the success of not just every initiative, but even every banner ad.
However, measuring advertising effectiveness might be an even bigger challenge for today’s digital marketer. We now send out more messages through more media formats and more channels more often and to more people than ever before, and trying to map it all against key metrics remains an elusive process. To be sure, CMOs increasingly leverage data and analytics to drive overall marketing strategies, yet most measurement processes and providers still enable the marketer to see only a small piece of the puzzle. Gaining a holistic view of the entire marketing program is still more of an ideal than a reality.Given this vacuum, there are some misconceptions regarding true measurement scenarios. For example, it’s commonly believed that digital conversions applying only digital metrics such as site visits, online purchases, and CTRs constitute a viable approach. However, CMOs should actually focus on measurement solutions that can provide genuine feedback on the impact their digital campaigns have on all conversions, online and offline.
For example, even in this all digital era, we know that plenty of consumers see an online ad for a particular product, then visit a store to buy it in person. They don’t click through the ad, or go to the related site; they make a real world purchase that was initiated by a digital contact. Marketers need to see (and analyze) the impact of that ad on that customer, but in this scenario, which is surely routine, the standard digital conversion methodology wouldn’t capture it.This is just one reason why marketing executives need measurement solutions that illustrate the correlation between digital campaigns and actual conversion data. It’s the best way for CMOs to know which campaigns are hitting key metrics.

Thermos stainless steel bottle store safe and pure water

How safe is the drinking water that we store in a plastic bottle? Experts say it is not at all healthy as it is contaminated by the molecules of the bottle that leach with the water. The water stored in a plastic bottle is not suitable to drink and might cause serious damage to the body. Furthermore, they say that the right way to keep the water safe from bacteria and other pollutant factors is by storing is on the thermos stainless steel bottle.
A thermos stainless steel bottle is made from the highest quality of steel for durability and to resist bacteria. The bottles are properly insulated and is flawlessly vacuum sealed with double layers that can keep hot water warm and chilled water cold for long hours. Moreover, the insulated stainless steel bottles have built-in patented filter that are highly capable of filtering pollutants up to 99.99%. The filter seperates the unwanted elements present in the water and make it suitable to drink. So, drinking pure water you can improve your health as well.
Thermos stainless steel bottle are made from materials that are bio degradable. These products are manufacturered taking environment into concern.If you are worried about your child’s health, then fetch him/her kids stainless steel bottle. The bottles are manufactured to store milk, luke water, juice and other liquid to store them safely. The thermos are available in a wide selection of sizes, light weight and colours that they would like to carry with them to school.Stainless steel sippy are popular among people who travel a lot, as they have to carry drinking water.The market is flooded with thermos stainless steel bottle manufacturer that offers the best product at highly competitive price.The best way to find a insulated stainless steel bottle is to browse the internet that offers a range of bottles at low price.So, by purchasing a bottle you can keep the drinking water safe and pure that will also improve the health.